The McKinsey Quaterly asks: what does stimulating the creativity of animators have in common with developing new product ideas or technology breakthroughs? Apparently, a lot.
Brad Bird makes his living fostering creativity. Academy Award-winning director (The Incredibles and Ratatouille) talks about the importance, in his work, of pushing teams beyond their comfort zones, encouraging dissent, and building morale. He also explained the value of “black sheep”—restless contributors with unconventional ideas.
In this very interesting read Brad Bird talks about how innovation and creativity goes hand in hand, whether its for developing new ideas for products or for creating appealing movies.
Check out the extract here.
or
Register at The McKinsey Quarterly for the full interview.
The full interview also contains and interactive feature including audio clips from the interview, stills from several of Bird’s projects, and a brief biography.
For anyone related to the field of Animation, this is an absolutely must read and even for other people into Management Consulting, this article can be very very insightful.
About McKinsey :
McKinsey & Company is a global management consulting firm that focuses on solving issues of concern to senior management in large corporations and organizations. McKinsey serves as a trusted advisor to the world’s leading businesses, governments, and institutions. It is widely recognized as a leader and one of the most prestigious firms in the management consulting industry. It has been ranked as No.1 for consecutive 5 years in the Vault Top 50 consulting firms list.
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